Rivian axes 1% of workforce in April as EV demand cools

What’s happening at Rivian?

After slashing salaried positions in February, Rivian has reportedly pulled out the axe again — eliminating approximately one per cent of its workforce.

“This was a difficult decision, but a necessary one to support our goal to be gross margin positive by the end of the year,” the electric vehicle (EV) maker said in an email to Reuters.

The latest reduction highlights Rivian’s ongoing struggle to scale production and reduce losses in a market that has shown decreasing enthusiasm for EVs.

SEE ALSO
• Tesla slashing more than 10% of staff amid sales slump
• Ford delays EVs in Oakville to 2027, extends layoffs
• Bolt eliminates 29% of staff, second reduction of the year

Impact on Canadian staff

It remains unclear if any Canadian employees at Rivian have been let go.

According to the company’s LinkedIn page, it has more than 240 workers in the country.

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