Hootsuite Layoffs: October 2025 Update + Severance Rights

Hootsuite is a Vancouver-based tech company, and a world leader in social media management.

Founded in 2008, the company’s tools are now used in over 200 countries and territories across the globe. Hootsuite specializes in building customer relationships through social media marketing, conversational AI technology, and social commerce.

Some of the company’s most notable customers include IKEA, Interac, World Wildlife Fund, Oxford University Press, and Costco.

Latest Hootsuite Layoff Update

Oct. 28, 2025: Hootsuite is slashing approximately 20% of its workforce — claiming it’s “investing in our future.”

In Canada, non-unionized employees at the tech company are entitled to significant compensation (up to 24 months’ pay) when fired or let go. This includes salary, bonuses, commissions, and benefits.

📲 Use our Severance Pay Calculator to get a free estimate in seconds.

A wrongful dismissal occurs if Hootsuite terminates you without cause — or incorrectly “for cause” — and doesn’t provide the correct amount of severance pay.

📰 Layoffs in Canada – Live Tracker

Laid off at Hootsuite? 5 Key Steps

Don’t sign anything on the spot: Carefully review all documents, including your severance offer. Deadlines from employers aren’t legally binding.
Keep relevant documentation: Save any termination letters, severance offers, and employer communications.
Use the Severance Pay Calculator: This tool will help you determine whether you’re being offered the correct amount of compensation.
Contact an employment lawyer: The experienced team at Samfiru Tumarkin LLP will ensure you receive the severance pay you’re legally entitled to — not a dollar less.
Start searching for comparable employment: This helps mitigate income loss and shows good faith in your claim.

📺 WATCH: Layoff Rights Explained

Hootsuite Layoff History

Hootsuite has announced several layoffs over recent years due to recessions, downsizing, restructuring, cost-cutting measures, and shifts in operational focus.

Below is a timeline of recent layoffs:

Oct. 2025: Hootsuite is slashing approximately 20% of its workforce as part of a restructuring.
Jan. 2023: Hootsuite is eliminating 70 jobs, or seven per cent of its workforce, in an effort to position the business for the long term. The layoffs come as the social media company announced that it has chosen Irina Novoselsky, who recently headed Career Builder Inc., to succeed Tom Keiser as the company’s CEO.
Nov. 2022: Hootsuite is laying off five per cent of its workforce as part of a global restructuring. In a LinkedIn post on August 9, 2022, CEO Tom Keiser said the company’s decision to trim its headcount is “indicative of the necessary changes we’ve had to make for our business.”
Aug. 2022: Hootsuite CEO Tom Keiser announced that the social media management company would be laying off approximately 30% of its staff as part of a decision to restructure and reduce the global workforce.

FAQs About Severance & Termination

👉 Can My Employment Contract Limit My Severance?

Yes — but many contracts include unenforceable clauses. Always get it reviewed by Samfiru Tumarkin LLP.

👉 Are Temporary Layoffs Allowed?

Usually not. A temporary layoff may qualify as constructive dismissal if not contractually permitted.

👉 Do Contractors Qualify For Severance?

Yes, if your role resembled that of a full-time employee. Employees are often misclassified as independent contractors.

👉 How Long Do I Have to File a Claim?

Up to 2 years from your termination date.

Proven Results from Samfiru Tumarkin LLP

More than 99% of employment law matters are settled in the first few weeks or during mediation. However, when court is necessary, we have the expertise to deliver results — often with legal fees covered by the employer.

Short Stint, Huge Statement

In Marques v. Delmar International, a high-level executive was shown the door after just 8 months — but didn’t leave empty-handed. Thanks to Samfiru Tumarkin LLP, they secured 4 months of severance, showing even short-term employees deserve big wins.

Significant Severance Secured for Short-Service Exec

In Perretta v. Rand A Technology Corporation, a sales professional refused to settle for less when her employer tried to tie severance to an unfair release. With Samfiru Tumarkin LLP on her side, she walked away with 6 months of severance — a bold win.

BMO Faces the Music

In Maticevic v. Bank of Montreal, a dedicated long-term employee found justice after being wrongfully dismissed. With Stephen LeMesurier, a lawyer at Samfiru Tumarkin LLP leading the charge, they secured a game-changing severance package.

Lost Your Job? Get Help Now

If you’ve been fired or let go from Hootsuite for any reason, don’t sign anything until you speak with the experienced employment law team at Samfiru Tumarkin LLP.

Your employer might be asking you to accept a severance package that doesn’t take into consideration all of your entitlements.

🛡️ We Know Severance
Our employment lawyers in British Columbia (BC), Alberta, and Ontario have helped many non-unionized employees understand their rights, challenge unfair severance packages, and get what the law truly says they’re owed.

👥 Over 50,000 clients helped across Canada
💰 Millions recovered in severance and compensation
⚖️ No win, no fee — you don’t pay unless we win*
⭐ 3,000 5-star Google reviews across Canada (4.7 average)
🏆 Recognized as one of Canada’s Best Law Firms by The Globe and Mail

* Conditions apply. Not all cases qualify.

📞 Call us at 1-855-821-5900 or request a consultation online.

⚠️ Unionized?
Contact your union immediately. By law, employment lawyers can’t represent unionized employees.

Disclaimer: The materials above are provided as general information about the rights of non-unionized employees in Canada. It is not specific to any one company and SHOULD NOT be read as suggesting any improper conduct on the part of any specific employer, or a relationship between Samfiru Tumarkin LLP and a specific employer.

Hootsuite Layoffs: October 2025 Update + Severance Rights

Latest Hootsuite Layoff Update