Dell cuts 10% of workforce in August 2024 amid shift to AI
What’s going on at Dell?
Dell employees have reported another layoff at the tech company citing a move to create a new AI-focused sales unit. The cuts total approximately 12,500 employees globally.
The layoffs have impacted the sales divisions of the company, focusing largely on management and senior management positions, as reported by Business Insider.
Official statements and context
The company detailed the changes internally as a “Global Sales Modernization Update” aiming to consolidate their sales divisions and refocus on AI strategies.
- Dell restructures sales division, cuts 10% of staff as part of its “modernization.”
- Change said to impact managers and senior managers most.
- More cuts anticipated as Dell continues to implement their AI strategy.
Impact on Canadian staff
It remains unclear if the workforce reduction at Dell will affect Canadian employees.
According to the company’s LinkedIn page, it has over 10,000 workers in the country.
ADDITIONAL RESOURCES
• Can I be fired after a bad performance review in Ontario?
• What Albertans need to do if they’re fired after a bad performance review
• Fired after a bad performance review in B.C.: Employee rights
If you’re a non-unionized employee, check out our Dell Layoffs guide.
You can also use our free Pocket Employment Lawyer tool for real-time insights.
📺 WATCH: Everything You Need to Know About Mass Terminations
Lost Your Job? Get Help Now
📞 Contact Samfiru Tumarkin LLP: 1-855-821-5900 or request a consultation online.
Our experienced employment lawyers in Ontario, Alberta, and British Columbia (BC) have helped tens of thousands of non-unionized individuals resolve their workplace issues, including wrongful dismissals.
If you’ve lost your job at Dell for any reason, don’t panic. We can review your situation, assess your legal options, and help you secure the compensation you’re legally entitled to.
Disclaimer: The materials above are provided as general information about the rights of non-unionized employees in Canada. It is NOT specific to any one company and should NOT be read as suggesting any improper conduct on the part of any specific employer, or a relationship between Samfiru Tumarkin LLP and a specific employer.
About the Author
Lior Samfiru
Lior Samfiru is a Founding Partner at Samfiru Tumarkin LLP and the Practice Leader of the firm’s Labour & Employment Law Group. Known for his advocacy and success representing both employees and employers, Lior exclusively serves clients in Ontario, where his extensive experience has made him one of Canada’s most sought-after employment lawyers.
More about Lior SamfiruRelated Posts
AI Responsible for 50,000+ Layoffs in 2025, Bombshell Report Claims
Insights on the findings, reaction from experts, and key severance resources for non-unionized employees in Canada.
Christmas Day Statutory Holiday in Ontario: Employee Guide
Find out what Christmas Day is in Ontario, when the statutory holiday occurs, who is eligible for it, and other important employee…
CPP Payment Dates 2026
See the official CPP payment dates for 2026, including when monthly Canada Pension Plan payments are paid & how the CPP payment…