Salesforce Needs “Less Heads” due to AI, Axes 4,000 Customer Support Roles
What’s Happening at Salesforce?
Salesforce has eliminated approximately 4,000 customer support roles — pleased with the “benefits and efficiencies” of its artificial intelligence (AI) agents.
CEO Marc Benioff claimed during a recent podcast appearance that the tech giant simply needs “less heads” due to its “Agentforce” of customer service bots.
The job cuts come after Benioff disclosed that AI is already doing around 50% of the work at Salesforce.
Impact on Canadian Staff
Samfiru Tumarkin LLP is working to determine if any Canadian employees at Salesforce have been let go.
According to LinkedIn, the company currently has more than 2,700 workers in the country.
Next Steps for Salesforce Staff
If you’re fired or let go from Salesforce, understanding your legal rights is crucial.
Non-unionized employees in Canada’s tech industry are entitled to severance pay. This includes individuals working full-time, part-time, or hourly in Ontario, Alberta, and British Columbia (BC).
The amount you’re owed is based on a variety of factors, including your role, tenure, age, and ability to find similar work.
📺 WATCH: Everything Non-Unionized Employees Need to Know About Severance Pay
Key Severance Facts:
- Compensation: Severance packages, which can be as much as 24 months’ pay, may include salary, bonuses, commissions, and other forms of compensation. Use our firm’s free Severance Pay Calculator to better understand your entitlements.
- Deadlines: You generally have up to 2 years from the date of your termination to review and negotiate severance offers.
- Action steps: Consult an employment lawyer at Samfiru Tumarkin LLP to ensure your severance package is fair and aligns with Canadian employment laws.
For a broader understanding of your severance rights, visit Salesforce Layoffs: Your Rights and Severance Pay Explained. You can also use our free Pocket Employment Lawyer to get real-time insights.
Lost Your Job? Contact Us
If you’ve lost your job at Salesforce for any reason, the experienced employment law team at Samfiru Tumarkin LLP is here for you.
Our lawyers in Ontario, Alberta, and BC have helped tens of thousands of non-unionized individuals resolve their workplace issues.
📞 Call us today at 1-855-821-5900 or request a consultation online.
You must consult your union representative regarding termination, severance pay, and other workplace issues. By law, employment lawyers can’t represent unionized employees with these issues. They’re governed by your collective bargaining agreement.
Disclaimer: The materials above are provided as general information about the rights of non-unionized employees in Canada. It is not specific to any one company and SHOULD NOT be read as suggesting any improper conduct on the part of any specific employer, or a relationship between Samfiru Tumarkin LLP and a specific employer.
About the Author
Lior Samfiru
Lior Samfiru is a Founding Partner at Samfiru Tumarkin LLP and the Practice Leader of the firm’s Labour & Employment Law Group. Known for his advocacy and success representing both employees and employers, Lior exclusively serves clients in Ontario, where his extensive experience has made him one of Canada’s most sought-after employment lawyers.
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