Nike axing more than 1,500 workers to ‘reignite’ growth

Nike is eliminating more than 1,500 jobs, or approximately two per cent of its workforce, as it restructures its business.

What’s happening at Nike?

CEO John Donahoe told staff in a recent memo that the layoffs will help the sportswear giant “reignite” its growth.

“This is a painful reality and not one that I take lightly,” Donahoe said in the memo, which was obtained by CNBC.

“We are not currently performing at our best, and I ultimately hold myself and my leadership team accountable.”

The reduction is expected to take place in two phases — with the first phase beginning this week.

Nike plans to complete the second phase by the end of its fiscal fourth quarter, which typically concludes at the end of May.

The company did disclose that the job cuts won’t affect warehouse workers or retail employees at its stores.

SEE ALSO
• Nike to eliminate hundreds of jobs, part of $2B cost-cutting plan
• ‘Quiet Layoffs’: What employees need to know
• What Canadians need to know about ‘loud layoffs’

Impact on Canadian staff

Samfiru Tumarkin LLP is investigating reports that approximately 55 Nike employees in Canada have been let go.

Our employment lawyers are following up with affected staff to better understand the situation.

📺 WATCH: Everything You Need to Know About Mass Terminations

Lost Your Job? Get Help Now

📞 Contact Samfiru Tumarkin LLP: 1-855-821-5900 or request a consultation online.

Our experienced employment lawyers in Ontario, Alberta, and British Columbia (BC) have helped tens of thousands of non-unionized individuals resolve their workplace issues, including wrongful dismissals.

If you’ve lost your job at Nike for any reason, don’t panic. We can review your situation, assess your legal options, and help you secure the compensation you’re legally entitled to.