‘Align our product roadmap’: Amazon trims 100 roles in Alexa, Echo, and robotics units

What’s going on at Amazon?

Amazon has confirmed it is cutting approximately 100 jobs in its Devices & Services division — the unit responsible for Alexa, Echo smart speakers, Zoox robo-taxis, and Project Kuiper.

The move follows a broader industry trend as tech companies refocus resources amid economic uncertainty and a push for operational efficiency.

• The company says the decision was made “to better align with our product roadmap,” according to GeekWire.
• Despite the cuts, Amazon emphasized it is still hiring for hundreds of roles within the division.
• Impacted workers are being offered transition support, though the company has not disclosed severance specifics.

The Devices & Services group has previously faced internal scrutiny, particularly around Alexa’s monetization challenges and Echo’s long-term strategy.

• SEE ALSO: Layoffs in Canada: Find out which employers are slashing staff

Next steps for Amazon employees

If you’re fired or let go from Amazon, understanding your legal rights is crucial.

Non-unionized employees in Canada are entitled to severance pay. The amount you’re owed is based on a variety of factors, including your role, tenure, age, and ability to find similar work.

WATCH: Employment lawyer Lior Samfiru delves into severance pay on an episode of the Employment Law Show.

Here’s what you need to know:

• Compensation: Severance packages, which can be as much as 24 months’ pay, may include salary, bonuses, commissions, and other forms of compensation. Use our firm’s free Severance Pay Calculator to better understand your entitlements.
• Deadlines: You generally have up to two years from the date of your termination to review and negotiate severance offers.
• Action steps: Consult an employment lawyer at Samfiru Tumarkin LLP to ensure your severance package is fair and aligns with Canadian employment laws.

Lost your job at Amazon? Contact us

If you’ve been fired or let go from Amazon, the experienced employment law team at Samfiru Tumarkin LLP can help.

Our lawyers in Ontario, Alberta, and B.C. have helped tens of thousands of non-unionized individuals resolve their workplace issues.

Call us today at 1-855-821-5900 or request a consultation online.

Disclaimer: The materials above are provided as general information about the rights of non-unionized employees in Canada. It is not specific to any one company and SHOULD NOT be read as suggesting any improper conduct on the part of any specific employer, or a relationship between Samfiru Tumarkin LLP and a specific employer.