Should Employees Be Fired For Referring Customers To Competitors?

A Quebec supermarket cashier at a Provigo store informed customers they could obtain the same items they were purchasing from Provigo for less money at a nearby Walmart. Someone informed the cashier’s employers and she was fired for ‘disloyalty.’ A Quebec Appeals Court just upheld the firing as justifiable. Don’t retailers often invite price comparisons with competitors, as in, “we’ll beat any competitor’s lower price?”

Was the firing of the Provigo supermarket cashier justified? Was it a clear case of disloyalty to her employer to inform customers the price of products they were purchasing at Provigo were less expensive at Walmart?

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Lior Samfiru, Employment Lawyer and Partner at Samfiru Tumarkin LLP, weighs in on the legality of it all with host Roy Green on Global News Radio 640 Toronto.