Nike Facing DEI Probe, Allegedly Discriminated Against “White People”

What’s Happening at Nike?

Nike is being investigated following allegations that the sportswear giant’s diversity, equity, and inclusion (DEI) efforts have discriminated against “White” employees and job applicants.

The US Equal Employment Opportunity Commission (EEOC) is seeking information — going back to 2018 — on:

• The criteria Nike used to select employees for job cuts
• How Nike uses the ethnicity data of staff and job applicants, including whether it factors into executive compensation
• 16 internal programs that allegedly offered race‑restricted mentoring, leadership, career‑development opportunities, etc.

Nike isn’t the only major employer that officials have their eyes on. Starbucks has also been accused of DEI practices that have excluded White employees.

Workplace Issue at Nike? Get Help Now

📞 Contact Samfiru Tumarkin LLP: 1-855-821-5900 or request a consultation online.

Our experienced employment lawyers in Ontario, Alberta, and British Columbia (BC) have helped tens of thousands of non-unionized individuals successfully resolve various workplace issues, including those involving discrimination, harassment, and bullying.

Disclaimer: The materials above are provided as general information about the rights of non-unionized employees in Canada. It is not specific to any one company and SHOULD NOT be read as suggesting any improper conduct on the part of any specific employer, or a relationship between Samfiru Tumarkin LLP and a specific employer.