Hudson’s Bay Selling Assets to Canadian Tire for $30 Million

What’s Happening at Hudson’s Bay?
Hudson’s Bay has received the green light from an Ontario judge to sell its intellectual property to Canadian Tire for approximately $30 million.
According to reports, the deal includes the company’s iconic, multi-coloured stripes motif, its coat of arms, and other brand trademarks.
State of Hudson’s Bay
Hudson’s Bay officially filed for creditor protection under the Companies’ Creditors Arrangement Act (CCAA) in March.
Facing nearly $1 billion in debt, the company has been trying to avoid a total shutdown by restructuring and looking for a potential buyer.
However, it wasn’t able to secure the financing needed to move forward with that plan.
For a complete breakdown of Hudson’s Bay’s financial troubles, read our guide: Hudson’s Bay Bankruptcy and Layoffs 2025.
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