Snap to Cut North American Staff by 16% in 2026, Part of AI Overhaul

What’s Happening at Snap?

Snap, the parent company of Snapchat, is reportedly planning to trim its North American workforce by approximately 16% (roughly 1,000 full-time jobs).

In a letter to staff, CEO Evan Spiegel said artificial intelligence (AI) enables teams “to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers.”

At least 300 open positions at the social media company are also being closed as it implements AI-driven efficiencies.

Impact on Canadian Staff

The exact number of Canadian employees affected by the latest workforce reduction at Snap remains unclear.

According to LinkedIn, the company currently has more than 140 workers in the country.

Source

The workforce reduction at Snap was covered by multiple news outlets, including HRD Canada and CNBC.

More Snap Layoff Coverage

For a full overview of layoffs at Snap and the rights that non-unionized employees in Canada have in this situation, see our Snap Layoffs & Severance Guide.

Disclaimer: The materials above are provided as general information about the rights of non-unionized employees in Canada. It is not specific to any one company and SHOULD NOT be read as suggesting any improper conduct on the part of any specific employer, or a relationship between Samfiru Tumarkin LLP and a specific employer.